This will be HUGE in Japan, I bet, since they have such a culture around cellphones as it is. They've everything from Vuitton carrying cases to special light-up antennae, some with special characters. Cell use has become bigger than the internet, and in some cases, might replace it (ok - my prediction, so don't quote me). In the US, we tend to be more utilitarian about our phones. The text feature hasn't caught on yet, even though our phones can do this. I think it's because no one has the patience to zip through the alphabet and spell out a simple message - it's easier to call. The Japanese, when in public places, consider public conversation on cellphones rude - so they rely on text messaging to discreetly communicate with friends, family and associates.