Memorial Day - Day we can finally break out the tiny tanks, the flip flops, and cheap ghetto beer and sit and just take in all that is sun, fun and surf. Ok - so it's not quite officially summer, but may as well be... Everyone is summer-hungry, fun-hungry, and god forbid - sex-hungry. Probably because of 9/11, depressed economies of scale and recession, being told that Irony is dead, going all bling-bling and shaking your rump by the pool is not an acceptable past time...
Alright - so I personally don't go and shake my rump by the pool - but you get the picture. Seattle is tired of the gloom, and want's to at lease have the option of going and shaking it's flabby, pasty ass by the pool if it so chooses... We want the sweet smell of the Pacific Sound sizzling under the sun and scent of cocoa-butter sunscreen permeating the air. We want the lazy nights where you wander through a neighborhood, the smell of a 1000 or so weber grills. We want the uncomfortable grass stains on our back, the first bad attempt at a suntan (which we then quickly relent and go back to covering ourself for the next 3 months), the first canonball into lake Washington. Memorial day is more than honoring your war-dead and allowing linen and white shoes to enter your wardrobe... It's about having full license to be fabulous and fun (as the ads suggest)...
I seriously don't know what's gotten into me... Perhaps it's the fact that I am so ready to start going out again and do things... Perhaps it's because I'm needing a life outside of airconditioned corporate walls... Perhaps it's because of fear of mortality and loss (or in some cases - a reaction to those dwelling on the cold subjects of the dead )... Perhaps it's because of a well launched advertising campaign that features young fresh people with perfect skin and hair having fun under an impossible sun...
Hmm - in the meantime, are you trying to plan another Britpop invasion? What I find odd is that they've no essential subcultural sound or genre they can use a catalyst for UK sales in US, just saavy marketing.